Google

Wednesday, August 30, 2006

Other types of spamdexing


  • Mirror websites
    • Hosting of multiple websites all with the same content but using different URLs. Some search engines give a higher rank to results where the keyword searched for appears in the URL.
  • Cloaking refers to any of several means to serve up a different page to the search-engine spider than will be seen by human users. It can be an attempt to mislead search engines regarding the content on a particular web site. However, cloaking can also be used to ethically increase accessibility of a site to users with disabilities, or to provide human users with content that search engines aren't able to process or parse. It is also used to deliver content based on a user's location; Google itself uses IP delivery, a form of cloaking, to deliver results.

A form of this is 'code swapping, this is: optimizing a page for top ranking, then, swapping another page in its place once a top ranking is achieved.

The following techniques are also widely acknowledged as being spam, or "black hat":

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